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General SEO Tips

On page and off page search engine optimization tips

 
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> General SEO Tips, On page and off page search engine optimization tips
sypher
post Aug 1 2006, 12:32 PM
Post #1


the owner3r
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Group: Administrators
Posts: 1,531
Joined: 4-April 06
From: North Wales, UK
Member No.: 4



General Search Engine Optimization Tips

On-Page Optimization

- Use semantic markup (h1 for headings, h2 for sub-headings then text)
- Target keywords which have high visitation but low competiton. Word Tracker is a great tool.
- Put targetted keywords in <title> seperate with a | or other character
- Add <meta> descriptions and keywords eventho they arent largely used
- Bold once and italic once your targetted keywords
- If you want to spread page rank, then add more links from your index to sub-pages. If you want to stop leaking page rank remove links.
- Always link to the full domain http://www.domain.com/ never to any index.html file.
- Add targetted keywords to your footer but make it look natural
- Add targetted keywords in your content sparingly. If added too much will be classed as spam.
- Structure your internal linking correctly. Link between your pages using the desired keywords you want that page to be known for.

Off-Page Optimization

- Get all sites to link to your full domain http://www.domain.com/ any variances will be classed as different versions.
- Get all incoming links to just contain the keywords your targetting. If for example i was targetting Mens Clothing. I would get the site to link to my site via the text Mens Clothing.
- Get a range of PR to link to you to begin with. This is to show search engines you are a natural site.
- Remember to get them to add the keyword in the title attribute of the link. title="Mens Clothing"
- Make sure the title of the page thats linking to you is relevant to your site.
- Be sure to check the exact page, not the main domain that is linking to you.
- Get as many relevant sites as possible to link to you. Link Metro can help with this
- Check who's linking to you regularly and make sure no one has removed a link. If so remove theirs.
- Submit articles, tutorials, forum postings to websites for one way linking.
- Do not link to any site which is either banned or using black hat seo. This hurts your rankings.


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